Place and Place Mix

PLACE

• It refers to the location where the products are available and can be sold or purchased.

•  Buyers can purchase products either from physical markets or from virtual (online) markets.

PLACE MIX

• This element of marketing mix is concerned with taking decisions in order to make product available to the customer for purchase and consumption.

•  It is important that the product is available at the right place and at the right time.

There are four elements of Place Mix:

1. Channel of Distribution
2. Types of channel
3. Components of physical distribution
4. Factors determining the choice of channel

Also See:

• Price and Price Mix

• Differences Between Marketing Mix and Promotion Mix

• Mcq on Marketing Mix

• Marketing Mix

• Product Mix